Govern trust at a global scale.
Before the crisis.
The real reputational risk is not viral backlash — it is the trust gap. Wassati Reputational Intelligence predicts crises before the tipping point and generates the proofs of authenticity required by regulators (CSRD, Green Claims Directive, Seveso III).
Three signals that destroy trust.
Stakeholders demand evidence, not promises. The gap between statements and actual perceptions is the new major risk.
The most dangerous signals never appear on social media. They reside in internal verbatim comments, invisible to traditional social listening.
CSRD, Green Claims Directive, Seveso III — regulators require proof that stakeholder perception has been measured and taken into account.
Source : public digital noise — biased, amplified, non-representative.
Analysis : binary positive/negative score.
Alert : reactive — after the crisis is already public.
Response : communication tweaks without addressing the root cause.
Source : authentic verbatim comments and real frictions.
Analysis : 3D Emotional Balance — 27 emotions × root causes × Personas.
Alert : predictive — the IPN detects pre-crisis signals weeks before the tipping point.
Response : co-decided actions with proven impact, aligned with CSRD and Green Claims Directive.
From authentic listening to proven action.
Captures deep emotions (27 categories) and root causes from open-ended verbatim comments. Traces each emotion back to its cause using the 5 Whys method.
Identifies operational frictions via a native connection to internal databases (HR, CRM). No manual exports.
A composite score out of 100 aggregating Density, Velocity, Severity and Tension. Updated in real time, before the crisis becomes public.
Maps the 27 emotions across all stakeholder groups, with identification of Engaging and Engaged Personas.
Compliance as a reputational imperative.
Requires documenting how stakeholder interests have been assessed and integrated. Co-decided metrics are mandatory from 2025–2026.
Future environmental commitments must be supported by a verified implementation plan. Without evidence = unfair commercial practice.
Art. 14 & 15: proactive and ongoing public information for communities near high-risk industrial sites.
Material developments affecting the share price must be disclosed immediately. The TCFD framework governs climate-related financial risks.
From social listening to conscious reputational agility.
| Criteria | Traditional social listening (Brandwatch, Mention…) | Reputation tools (Reputation.com…) | Wassati — Reputational Intelligence |
|---|---|---|---|
| Data source | Public digital noise (biased, amplified) | Online reviews, public mentions | ✓ Authentic verbatim comments + internal frictions (HR, CRM) |
| Depth of analysis | Binary positive/negative sentiment | Review scores, rankings | ✓ 27 emotions × root causes × Personas (3D) |
| Alert system | Reactive — after the crisis | Reactive — after the crisis | ✓ Predictive IPN — detects pre-crisis signals weeks in advance |
| Regulatory compliance | ✗ Not integrated | ✗ Not integrated | ✓ CSRD, Green Claims Directive, Seveso III, Tadawul integrated |
| Link to financial reporting | ✗ No | ✗ No | ✓ Reputational materiality → disclosure to the Board of Directors |
Ready to govern trust before the crisis?
Contact us for a personalised demonstration of Wassati Reputational Intelligence applied to your organisation.
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