About Us

Our story

We anticipated this disruption over a decade ago.

Wassati was not born from a trend. It was born from a conviction: organisations that will survive are those that can prove their alignment with the values of their stakeholders.

A trajectory of thought

From Forrester Research to Wassati.

2000–2016 · Forrester
Senior Analyst

16 years, 150+ publications. Analysis of reputation, engagement and organisational transformation dynamics for the world's largest companies.

2017 · Forbes
The founding article

Analysis of three major reputational crises (Uber, Pepsi, Ringling Brothers). Conclusion: reputation is no longer an asset to manage — it is an alignment signal to measure.
Read the Forbes article →

2020 · Publication
Nouvelle conscience, Nouvel Homme, Nouvelle(s) Société(s)

Introduction of the concept of Data Excellence Science© GDE 1995-2026 for multiple truths — in collaboration with Dr. Walid El Abed (GDE). This book lays the intellectual foundations of Wassati and the Value Hexagram.

2020 · Foundation
Wassati founded in Béthune

Henry Peyret founds Wassati with Martin Cattiaux (data scientist) and Rachid Jeffali (fullstack developer). SAS with capital of €300,000, RCS Arras 884 096 470.

2021–2023 · R&D
Enga.ia® — BPI France & Hauts-de-France Region

Development of Enga.ia® with the support of BPI France and the Hauts-de-France Region. Labelled by ITEA4 (project 25004 Emotional-AI) on 25 March 2026 — first European project dedicated to ethical emotional AI.

2022–2024 · Clients
Schneider Electric, LP3, local authorities

32,000 feedbacks analysed for Schneider Electric. Deployments at LP3 Leadership, Biorifia Real Estate, the municipality of Mérindol and several universities.

2025–2026 · Open source
The Value Hexagram — open source CC BY 4.0

290 concepts from world traditions. 16 tension axes. 5 epistemological graphs. Published on Zenodo with citable DOI.
Access the Zenodo publication →

The team

A multidisciplinary team united around one conviction.

CEO · Co-founder
Henry Peyret

Former Forrester Research analyst (16 years, 150+ publications). Author, 2020. Lecturer UCLille Master 2 Data & AI. Designer of the Value Hexagram.
LinkedIn →

Data Scientist · Co-founder
Martin Cattiaux

Scientific architect of Enga.ia®. Guarantor of the robustness of emotional and semantic analysis models.
LinkedIn →

Fullstack Developer · Co-founder
Rachid Jeffali

Technical architect of the Wassati platform. Transforms scientific models into deployable operational solutions.
LinkedIn →

Strategy & ecosystem
Thierry Coulmain

Business ecosystem vision. Positioning of Wassati within strategic institutional, industrial and academic networks.
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Ethics & governance
Fanny Walter

Ensures ethical and regulatory compliance (AI Act, GDPR). Guarantees that technology remains in service of people.
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Purpose & commitments
Clarence Michel

Carries Wassati's purpose. Ensures that the organisation's values are lived internally before being proposed externally.
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Business Development · Freelance
Raimond Willemsen

Business development in Europe. Network and experience in French-speaking and Northern European markets.
LinkedIn →

ITEA4 label

25004 Emotional-AI — labelled 25 March 2026.

On 25 March 2026, the ITEA Board labelled the project 25004 Emotional-AI — the first European project dedicated to ethical emotional AI. ITEA is the Eureka Cluster on Software Innovation.

Our values

Lived before being proposed.

Achievement

We help everyone act in accordance with their values. More responsible consumption and work lead to personal fulfilment.

Respect

In case of difficulty, let's listen and discuss. The project's success must benefit those who invested in it.

Transparency

We communicate openly about our methods, our data, our successes and our mistakes. Trust is built on honesty.

The culmination

The Value Hexagram — open source CC BY 4.0.

The materialisation of Data Excellence Science© for multiple truths. 290 concepts from world traditions. 16 tension axes. 5 epistemological graphs.

Discover the Value Hexagram Zenodo publication →

Let's build together.

A human-scale organisation committed to long-term relationships.

Contact us →